Developed the visual concept for Badoo’s first nationwide out-of-home campaign in Russia, “Be Yourself With Me,” adapting the global brand positioning into a locally relevant visual language. Defined the art direction and key visual system for large-scale placements, ensuring clarity and consistency across formats, and collaborated with the UK-based communications team on messaging and rollout. The campaign was approved and deployed across multiple cities, marking Badoo’s first large-scale offline presence in the Russian market.